For stores using a Shopify store + Shopify POS

Know which marketing drives customers to the register.

CallToSale shows which ads, phone calls and website forms turn into real sales in your Shopify store and at your Shopify POS register, so you know what marketing is worth paying for.

✓
Required: a Shopify store + Shopify POS.
We use CallRail to track calls and HighLevel to track leads. Already have them? We connect them. Don't? They're included in Connect Plus and above.

One customer, start to finish

1
Sees your ad or search listingSource and click ID captured
2
Calls, fills in a form or visits your Shopify siteCaller or lead saved in HighLevel with the source
3
Buys at your counterShopify POS sale matched to the customer
4
Revenue reported backAd platforms and GA4 receive the sale and its value
Revenue credited to the marketing that earned it✓

Your ad reports stop at the click. Your revenue happens at the register.

Ad platforms can see clicks, calls and online orders. They can't see the customer who called on Tuesday and paid in your store on Saturday.

Without CallToSale

  • Shopify POS sales are invisible to your ad accounts
  • Ad platforms optimize for clicks and calls, not buyers
  • Calls, forms and organic search get no revenue credit
  • Budget decisions rely on guesses

With CallToSale

  • Online and in-store Shopify sales tied back to their source
  • Real revenue sent to Google Ads and other ad platforms
  • Calls and forms tracked from first contact to purchase
  • Revenue reporting by campaign and channel

How CallToSale works

We connect to your Shopify store and your marketing tools, then keep the data flowing.

1

Track every call and form

CallRail tracking numbers show which ad or listing made the phone ring. Website forms and ad clicks are tagged with their source.

2

Save the customer in HighLevel

Each caller and lead is saved in HighLevel with their phone number or email and where they came from.

3

Match the Shopify sale

When that customer buys in your Shopify store or at your Shopify POS register, the sale is matched to them automatically.

4

Show what made money

Sales are sent back to Google Ads and Meta as conversions so they can find more buyers. On Insights, you also get a monthly report of sales by source.

Simple plans. Month to month. No contract.

Every plan requires a Shopify store + Shopify POS. Pick the plan that matches the tools you already have.

Connect

You already have CallRail and HighLevel. We connect everything.

$399 /mo

+ $199 one-time setup. No contract.

  • Connect your CallRail and HighLevel
  • Connect Google Ads
  • Connect Meta (Facebook and Instagram) ads
  • Connect your Google Business Profile
  • Calls, forms and Shopify store + POS sales tracked as conversions
  • Ongoing monitoring and fixes
  • You keep paying CallRail and HighLevel directly
Get started

Connect Plus

Same as Connect, but we provide CallRail and HighLevel for you.

$599 /mo

+ $299 one-time setup. No contract.

  • Everything in Connect, plus:
  • CallRail call tracking, set up and managed by us
  • HighLevel lead tracking, set up and managed by us
  • Call recordings and transcripts
  • Missed-call text-back, so callers who don't get through get a text instead of calling someone else
  • Up to 300 calls a month, then $0.25 per extra call
  • CallRail and HighLevel are up to a $400/mo value, included
Get started
RECOMMENDED

Insights

Everything in Connect Plus, plus reports and tools that bring customers back.

$899 /mo

+ $299 one-time setup. No contract.

  • Everything in Connect Plus, plus:
  • Monthly sales-by-source report
  • Ad spend vs. sales (return on ad spend) by channel
  • AI call summaries and call scoring
  • Lead and call quality insights: missed calls, answer rates and callers who bought
  • Google review requests sent after in-store sales
  • Win-back texts to past customers
  • Monthly 20-minute results call
  • Up to 1,000 calls a month, then $0.25 per extra call
Get started

Multi-Store

Insights for businesses with more than one store location.

From $1,299 /mo

+ $349/mo for each additional store. $399+ one-time setup, depending on how many stores. No contract.

  • Everything in Insights, for every store, plus:
  • Multiple Shopify POS locations
  • Separate CallRail numbers for each store
  • Reports for each store
  • One combined report
  • Up to 1,000 calls a month per store, then $0.25 per extra call
Talk to us

What's included at a glance

PlanMonthlyMonth to monthOne-time setupCharged at kickoffCallRail + HighLevelReports and insights
Connect$399/mo$199You provideNot included
Connect Plus$599/mo$299IncludedUp to 300 calls/mo, then $0.25 per extra callNot included
Insights$899/mo$299IncludedUp to 1,000 calls/mo, then $0.25 per extra callIncluded, plus AI call summaries and review requests
Multi-StoreFrom $1,299/mo+ $349/mo per additional store$399+, depending on how many storesIncludedUp to 1,000 calls/mo per storeIncluded, by store

Add-ons

Add these to any plan, month to month.

Add-onPrice
Extra tracking phone number$10/mo each
AI call summaries and call scoring (Connect Plus)$79/mo
Google review requests after in-store sales (Connect or Connect Plus)$99/mo
500 extra calls$99 per block

No long-term contract. Cancel with 30 days' notice. The one-time setup fee is charged at your kickoff call. Calls over your plan's monthly limit are $0.25 each, or buy a block of 500 extra calls for $99. Text messages are sent only to customers who have agreed to receive them. Ad spend is billed by the ad platforms. "Up to $400/mo value" compares the included CallRail and HighLevel plans with buying similar plans directly.

What it costs to build this yourself

Connecting phone calls, leads and Shopify POS sales to your ads usually takes a custom build. Here is what that typically costs.

What you would needEstimated cost
Developer or agency to build a custom Shopify POS, call tracking and ad platform connection$5,000–$15,000 one time
Ongoing maintenance when platforms change$500–$1,500/mo
Call tracking and lead tracking softwareAbout $400/mo
Someone to build monthly sales and ad spend reports$500–$1,500/mo
Estimated total$5,000–$15,000 to start, then $1,400–$3,400/mo

Built for Shopify POS stores, at a fraction of the cost of a custom setup. CallToSale starts at $399/mo with no contract and setup from $199. Costs shown are estimates and vary by business and provider.

Shopify store + Shopify POS required. We handle the rest.

We use CallRail for call tracking and HighLevel for leads and follow-up. If you already have them, we connect them. If not, they're included in Connect Plus and above.

Shopify storeShopify POSCallRailHighLevelGoogle AdsGoogle Analytics 4Google Business ProfileFacebook and Instagram Ads

Frequently asked questions

Who is CallToSale for?

Stores that sell through a Shopify store and at least one physical location using Shopify POS, and that advertise online. It shows which marketing produced the sales rung up at your register, not just which ads got clicks.

Why do I need a Shopify store and Shopify POS?

CallToSale matches your marketing to sales recorded in Shopify, including in-store Shopify POS sales. Using both lets us connect online and in-store purchases to the same customer.

What are CallRail and HighLevel?

CallRail gives you tracking phone numbers that show which ad or listing made someone call. HighLevel saves every caller and form lead with their contact details and where they came from. Together they let us match those people to Shopify sales.

I already pay for CallRail and HighLevel. Which plan do I need?

Connect. You keep your accounts and keep paying for them directly. We connect them to your Shopify store, Shopify POS, Google Ads, Meta ads and Google Business Profile, and track your conversions. If you also want monthly reports and insights, choose Insights.

I don't have CallRail or HighLevel. Which plan do I need?

Connect Plus. We set up CallRail and HighLevel for you, and their monthly cost is included, along with call recordings and missed-call text-back. Choose Insights if you also want monthly reports, return on ad spend, AI call summaries and review requests.

How are in-store sales matched to my marketing?

When someone calls or fills in a form, we save their phone number or email and the source. When they buy at your Shopify POS register, the sale is matched to them. A sale can only be matched when the customer is attached to it at checkout, so we help set up that step with your team.

What does Insights add?

A monthly sales-by-source report, ad spend compared with the sales each channel brought in, AI call summaries and call scoring, lead and call quality insights, Google review requests after in-store sales, win-back texts to past customers, and a monthly 20-minute results call.

What happens if I go over my call limit?

Connect Plus includes up to 300 calls a month and Insights up to 1,000. Extra calls are $0.25 each, or you can add a block of 500 extra calls for $99. We let you know before you reach your limit.

Is there a contract?

No. Every plan is month to month. You pay a one-time setup fee at kickoff, then the monthly price. Cancel with 30 days' notice.

Who owns the data and the setup?

You do. Everything set up in your own accounts stays yours, and customer data is never sold or shared. We only use it to run the service.

Book a free sales tracking audit

Tell us how customers find you today. We'll review your Shopify store, ads and phone setup and show you which plan fits.

  • Review of your Shopify store, Shopify POS and Google Ads
  • Where sales are going untracked today
  • A recommended plan and quote, with no obligation